While my process is adaptive based on the product, it always follows 4 main phases:
1. Strategy
2. Prototype
3. Feedback and Iterate
At the start of any given project, I assess its goal, define its utility, reify its scope, and—when necessary—put the project back on the drawing board. Timeline, budget, the team’s capabilities, and the level of risk the client is comfortable with are all factors in crafting a sound strategy. For research, I employ both qualitative and quantitative research. My personal go-tos include:
Once a research-based strategy has been drafted, I immediately begin prototyping. Designs are crafted and tested. Drawing, writing, composing, fabricating—any action that pulls the idea out of abstraction and into the world is the first step of this phase. When a direction feels right, refinement begins. Methods and tools include the following:
Each prototype is then rigorously tested by users, against the current market, and with stakeholders goals. Combining evidence based research with branding consistency while understanding what user mean and not just what they say, I iterate on the prototype until the product is market ready. My favorite techniques include: